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Item #:
44439974
Marketing Strategy
86% of respondents would recommend this to a friend
Item #:
44439974
AUD 182
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What Stands Out
Comprehensive Insights
Offers in-depth analysis of various marketing strategies, empowering readers to understand and apply advanced concepts effectively to enhance their business growth and competitive edge.
Practical Applications
Includes real-world case studies and actionable tactics, allowing readers to implement marketing strategies directly into their own campaigns for immediate results and improved performance.
Expert Contribution
Written by industry professionals, this paperback provides authoritative perspectives and proven methodologies, ensuring readers receive high-quality knowledge and trustworthy guidance to navigate the marketing landscape.
Product Details
| Item Weight | 1.5 lbs (680 grams) |
Who Should Buy?
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Small Business Owners
This product provides essential insights and strategies tailored for entrepreneurs looking to enhance their marketing efforts.
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Marketing Students
Students studying marketing will find the theories and practical applications discussed in this book valuable for their education.
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Marketing Professionals
Experienced marketers seeking to refresh their strategies or learn new techniques will benefit from the comprehensive content.
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Advanced Marketers
Professionals with extensive experience may find the content basic and lacking in advanced strategies or insights.
Product Description
Marketing Strategy
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Management Editorial Review
Marketing Strategy is a textbook published by Cengage Learning and was released on August 31, 2018, as the 7th edition. While many users found the content useful for class use, a common concern noted was that some received outdated editions instead of the 7th edition advertised. This discrepancy has left some readers feeling disappointed, as it affects their learning experience. The book's physical specifications include a weight of 2.9 pounds and dimensions of 8.5 x 1.25 x 11 inches, making it a substantial resource for students. Overall, the textbook addresses essential marketing concepts but has raised questions regarding its edition accuracy.
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Pros
- Good for class use and study purposes
- Published by a reputable company
- Offers substantial information on marketing
- Decent dimensions for carrying and handling
- Useful for understanding modern marketing frameworks
Cons
- Some editions may be outdated or incorrect
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Fatuma
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“My experience was great I really liked the fact that i get my order delivered within the days promised. The packaging , the product, shipment everything was so good, trustworthy and fast. Definitely will shop again”
28 October 2026 · via Trustpilot
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“Very easy to order. The product was good quality. The delivery service was excellent, updates given so you knew what was happening.”
30 October 2026 · via Trustpilot
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31 October 2026 · via Trustpilot
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31 October 2026 · via Trustpilot
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Szilvia
Verified buyer
“Great service. Ordered an item coming from the USA which wasn't available in Ireland or even for delivery from the retailer and it had arrived within a few days. Very happy with the product and the service.”
31 October 2026 · via Trustpilot
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AUD 182
Order now and get it around Wednesday, November 25
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