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Item #:
1848196
Propaganda
88% of respondents would recommend this to a friend
Item #:
1848196
AUD 33
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“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”
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What Stands Out
Insightful Analysis
Offers a deep understanding of propaganda's mechanisms and effects, providing readers with a critical perspective on media influence that promotes informed consumption and engagement.
Historical Context
Explores significant historical examples of propaganda, helping readers grasp its evolving role across different eras and its impact on public opinion and policy, enriching their knowledge of media literacy.
Accessible Format
This paperback format ensures easy portability and affordability, making complex ideas accessible to a broad audience, from students to casual readers interested in media studies.
Product Details
- Written by Edward Bernays, a pioneer in shaping and manipulating public opinion
- Explores the use of propaganda as a tool for democratic and corporate manipulation
- Provides insight into the power and influence of contemporary institutions
- Draws on ideas from Walter Lipmann and Sigmund Freud
- Originally published in 1928, with a vision eerily relevant to today's society
- Examines the role of propaganda in government, politics, art, science, and education
| Publisher | Ig Publishing |
| Publication date | September 1, 2004 |
| Edition | F First Paperback Edition Used |
| Language | English |
| Print length | 175 pages |
| ISBN-10 | 9780970312594 |
| ISBN-13 | 978-0970312594 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 5 x 0.3 x 7.7 inches (12.7 x 0.8 x 19.6 cm) |
Who Should Buy?
-
History Enthusiasts
Individuals fascinated by historical events and their influences will find the insights in this book valuable and engaging.
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Media Studies Students
Students studying communication and media theories can utilize this book to understand the role of propaganda in society.
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Political Activists
Those involved in advocacy and activism can benefit from understanding propaganda techniques to better craft their messages.
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Casual Readers
People looking for light or entertainment reading may find this book's content too dense and academic for enjoyment.
Product Description
Propaganda
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Leadership Editorial Review
While the book provides insights into the mechanics of manipulation through case examples, it falls short in exploring the psychology behind it. The book also feels outdated and irrelevant today, particularly in its praise of newspaper editors' independence and impartiality. Nonetheless, it is recommended for those interested in understanding social engineering.
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Pros
- Provides insights into the mechanics of manipulation
- Offers a straightforward introduction to social engineering
Cons
- Lacks exploration of the psychology behind manipulation
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AUD 33
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Features & Benefits
- Propaganda by Edward Bernays is a seminal and controversial book that explores the techniques of shaping and manipulating public opinion.
- Bernays was an integral part of the U.S. Committee on Public Information during World War I, and his ideas became the blueprint for future marketing strategies for wars.
- He became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population.
- His 1928 book, Propaganda, lays out his vision for using propaganda in various areas such as government, politics, art, science, and education.
- Reading this book will give you a frightful comprehension of the contemporary institutions of government and business in regards to organized manipulation of the masses.
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